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Thursday, September 20 • 11:30am - 12:15pm
Deliver Innovation to Enhance the Driving Experience - Roope Suomalainen, Ixonos

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Connectivity in cars creates possibilities to enhance the driving experience and improve sales. Building the ecosystem and infrastructure to support content creation and delivery is a complex task. The presentation will  introduce the developer value chain, compare automotive industry ecosystem to phones and TVs to outline the key success factors and challenges. There are several alternatives for ramping up the store and getting the relevant content, which are outlined in the presentation.
1. Enhance driving experience (manufacturer’s apps, must-have apps,  apps for back seat)
2. Manage SW lifecycle
3. Developer value chain (Tools and support, certification, delivery, money)
4. Ecosystem alternatives (Proprietary, platform store, industry store)
5. Getting content (in-house, controlled ecosystems, sponsored content)
6. Challenges (monetization, operating systems, developer support)


Roope Suomalainen

Roope Suomalainen, Ixonos, Director, Experience unit, has been managing developer networks, digital content stores and app agency offering for Ixonos for a decade. The developer communities have millions of registered members and the stores have delivered hundreds of millions of apps globally. During the last four years he has also been building the in-vehicle connectivity and participated in the Car Connectivity Consortium Ecosystem workgroup... Read More →

Thursday September 20, 2012 11:30am - 12:15pm
Lecture Room 2

Attendees (2)