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Wednesday, September 19 • 5:00pm - 5:35pm
FOTA Lessons from the Mobile Phone Industry - Richard Kinder, RedBend

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During the last 10 years, the mobile phone industry has gone from being a closed, embedded marketplace to one embracing open platforms and always-on connectivity in powerful smartphones. With the in-vehicle experience heading in the same direction, the automotive industry can learn several important lessons from the mobile phone market. In the suggested presentation we will cover the main things that the automotive industry should take from the mobile industry in order to reduce the learning curve and to implement it correctly, some of the main topics are: 

* Shift in design requirements: from HW to SW driven.
* Connectivity:  the impact of mobile data networks
* Upgradability: remote software upgrading as a competitive differentiator
* Business Intelligence: how the software is performing and being used. 

The audience could be engineering, product or marketing people, they can expect to learn from Red Bend vast experience in the mobile world and how it can be imported into the automotive industry, they will see a live demo about E2E FOTA solution. The expertise level: intermediate 


Richard Kinder

Red Bend Software
Richard Kinder is Red Bend'€™s VP of Technology and New Business in EMEA where he runs a team focused on helping customers and prospects in new industries such as automotive understand the benefits of Red Bend’s products. He has been involved in the software industry since... Read More →

Wednesday September 19, 2012 5:00pm - 5:35pm
Lecture Room 2

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